Sell on HighCapDeals
Reach buyers who are already looking for exactly what you carry. We send ready-to-buy traffic straight to your site.
Pricing
Paid plans are a flat monthly fee. No commission on your sales, no per click fees, no overage. Upgrade or cancel anytime.
Already on AvantLink or another revenue-share network? Listing is free. Instead of a monthly fee, we earn a revenue share of 5 to 10 percent through your network when we send you a sale.
Setup fees waived through December 31, 2026.
Your catalog listed on HighCapDeals and ranked by price.
- Full eligible catalog listed on HighCapDeals
- Prices updated hourly from your feed
- No sales commission, no click fees, no overage
- Basic dealer profile with logo, contact details, map, and website link
- Cancel anytime
See where your offers stand across HighCapDeals.
- Everything in Dealer
- Private pricing position report with current HighCapDeals offer data
- Monthly email summary with your private report link
- CSV download of every report row
- Pro Dealer badge on your offers and profile
- Win exact price ties over Dealer and free affiliate offers
Paid placement for your store, plus weekly reporting and a full dealer profile.
- Everything in Pro Dealer
- Featured Dealer badge and first position on exact price ties
- Paid homepage spotlight for current best offers from your store
- Paid category page strip for current best offers from your store
- Full dealer profile with About section, photo gallery, address, map, phone, hours, and links
- Weekly email summary with your private report link
Homepage and category placements are paid placements and are labeled.
How it works
Apply below
Tell us about your business and how your inventory data is structured today.
We send your feed instructions
Standard formats used by gun.deals, Wikiarms and AmmoSeek work as-is.
You go live
Your inventory goes live and buyers click through to your checkout.
Not technical? We handle setup for you.
Feed Format Requirements
Already publish a feed for gun.deals, Wikiarms or AmmoSeek? Send us that URL, it works as-is. Building one just for us? Use this simple XML format:
Sample feed XML
<offers>
<offer>
<title>Colt 1911 Delta Elite 10mm</title>
<url>https://www.yourstore.com/colt-1911-delta-elite</url>
<price>1110.00</price>
<upc>098289111159</upc>
<mpn>O2020XE</mpn>
<image>https://www.yourstore.com/images/colt-1911-delta-elite.jpg</image>
<brand>Colt</brand>
<availability>In Stock</availability>
</offer>
</offers>| Field | Required? | Notes |
|---|---|---|
| upc | Required | 8 to 14 digits |
| title | Required | |
| url | Required | Direct link to the product on your site |
| price | Required | |
| availability | Required | In Stock / Out of Stock |
| mpn, image, brand | Optional | Recommended |
Not sure where to start? Apply below and we will set it up with you.